Media buying & daily optimisation
Facebook and Instagram campaigns built, launched and optimised daily, with automated hourly rules that cut losers and feed budget to winners.
Facebook Ads Agency · Cape Town
Your Facebook ads agency in Cape Town, built on performance.
Yazi Media has run Facebook and Instagram ads since 2012: media buying, in-house AI UGC video creative, landing pages, tracking and daily optimisation for South African and international brands, billed on results.
Facebook ads since 201230+ marketsPerformance-billed
14 yearson Facebook & Instagram ads, since 2012
30+ marketsacross six continents
8,850+first-time depositors tracked, Jan–Sep 2026
2,200+campaigns launched in 2026
What we do
Everything a Cape Town media buying agency should run in-house.
We don't hand pieces of the funnel to other vendors. From Facebook to Instagram ads, Cape Town clients and international brands get media buying, creative, landing pages, tracking and account infrastructure from one team, so a losing angle gets cut the same day the numbers say so.
In-house AI UGC video creative
Vertical 9:16 AI UGC-style video ads, produced in-house with new hooks every week and localised per market, so creative fatigue doesn't stall delivery.
Landing pages & PWAs
Landing pages and installable web apps built to match the offer and load fast on mobile, where most Meta traffic lands.
Tracking & attribution
Binom tracking with server postbacks, reconciled against pixel and Conversions API events and real sales or deposits, not just clicks.
Ad-account infrastructure
Business managers, ad accounts, pages, pixels and payment rails, set up and maintained in-house so delivery doesn't depend on someone else's account.
Who we work with
We work with gaming, entertainment, nutra and wellness brands.
As a Meta ads agency working across South Africa and 30+ international markets, our media buying is for gaming, entertainment, nutra and wellness brands, in South Africa and abroad.
Gaming & entertainment
Casino, sportsbook and entertainment operators running Meta acquisition at scale — see how we run Facebook ads for online casinos and Facebook ads for sportsbooks.
Nutra & wellness
Skincare, supplement and wellness offers where the funnel — not the impression — is what gets paid for.
Brands entering new markets
Launching in a new country? We've run Facebook and Instagram campaigns in 30+ markets across six continents, with creative, landers and payment flows localised for each.
How billing works
Performance-based, agreed before a campaign launches.
As a performance marketing Cape Town agency, we're paid the way our clients are: on results, not hours billed.
Performance media buying
A cost per acquisition or a revenue share, agreed before launch. Spend only becomes a cost to you once it turns into a result.
Meta Growth Department
A monthly retainer plus a revenue share for brands that want an end-to-end managed desk. See the Meta Growth Department.
iGaming Acquisition Partner
For licensed betting and casino operators, run on your own authorised Meta accounts. See the iGaming Acquisition Partner.
Every model is agreed in writing before a single ad runs — the CPA, the revenue share or the retainer, never decided after the fact.
How it runs
From enquiry to daily optimisation.
01
Tell us the offer
Share the offer, market and current numbers, so we know what a good result looks like.
02
We build
Creative, a landing page or PWA, and tracking get built and connected to your ad accounts.
03
Launch & learn
Campaigns go live and testing finds the angles and audiences that convert.
04
Optimise daily
Daily rules cut what isn't working and route budget to what is.
Working with us
What working with a Cape Town Facebook advertising team means.
As a Facebook marketing agency based in South Africa, the same Cape Town team that builds your creative watches your numbers and writes your report.
- Based inCape Town, South Africa
- Time zoneSAST (UTC+2)
- LanguageEnglish
- TeamOne team, creative through to reporting — no hand-offs between vendors
- Reach30+ markets across six continents, so South African brands get the same playbooks we run internationally
Common questions
Straight answers.
How much does a Facebook ads agency in Cape Town cost?
Every engagement is billed on performance: a cost per acquisition or a revenue share, agreed before a campaign launches. Our Meta Growth Department runs as a monthly retainer plus a revenue share for teams that want an end-to-end managed desk.
Do you only work with gambling and betting brands?
No. Our media buying is mostly for gaming and entertainment operators, plus nutra and wellness offers.
How fast can a campaign go live?
Because we hold the ad-account infrastructure, creative pipeline and tracking in-house, a campaign isn't waiting on a third party. Once the offer, creative and tracking are ready, we launch and start optimising daily.
Do you create the ad creative, or do we supply our own?
We create it. Our in-house team produces AI UGC-style vertical video ads with new hooks every week, localised for each market, so creative fatigue doesn't stall delivery.
Where is Yazi Media based?
In Cape Town, South Africa. We work in SAST (UTC+2) and run Facebook and Instagram campaigns across South Africa and 30+ markets on six continents.
Contact
Get in touch.
Tell us the brand, the market and what you're currently spending on Meta. We'll tell you honestly whether performance-billed media buying is a fit.