Looks native, not paid
Vertical framing and a real phone screen make the ad look like content, not an interruption — the format cold audiences already watch.
AI UGC video ad production
AI UGC video ads that stop the scroll on Facebook & Instagram.
Yazi Media scripts, casts and edits UGC video ads for Facebook in-house, using AI actors instead of a production crew. Every reel is vertical, hook-first and built for cold traffic on Reels and Feed — for casino, sportsbook, nutra, wellness and skincare offers.
14 years on Facebook ads30+ markets, 6 continentsNew hooks every week
14 yearson Facebook & Instagram ads, since 2012
30+ marketsacross six continents
8,850+ FTDstracked in Binom, Jan–Sep 2026
2,200+ campaignslaunched in 2026
Why UGC
Why UGC-style video wins on cold Facebook and Instagram traffic
A cold audience scrolls past anything that reads as a traditional advert. A UGC video ad reads as one person talking to another, not a brand talking at the viewer — why UGC video ads for Facebook and Instagram Reels keep earning distribution long after a polished spot fatigues. AI UGC ads get us that same read without booking a real person for every market, offer and hook.
Fast to test, fast to refresh
AI actors let us cast a new face, setting or delivery for every variant without booking a shoot — a new hook takes days, not weeks.
Built for the platform, not repurposed
Every reel is scripted and edited for Instagram Reels ads and Facebook Feed from the first draft, not cut from a longer video.
Format
One format, built for Reels and Feed
Every AI UGC video ad we produce follows the same spec — vertical 9:16, about 18 seconds, hook in the first two seconds — so the same reel works as Instagram Reels ads and Facebook Feed creative without a re-edit. What changes is the angle.
Casino & sportsbook: hook, play, win, reaction
Hook, then the play-and-win moment filmed over the shoulder with the phone screen visible, then a witness reacting to that screen.
Skincare, wellness & nutra: product-in-hand, routine, before/after
Product-in-hand demos, morning-routine hooks and before-and-after angles — the format a cold audience already scrolls past on their own feed.
Demo reels
Five AI UGC demo reels, produced in-house
Vertical, about 18 seconds, 720×1280 — press play on a reel to watch with sound.
Every reel below is AI-generated demo creative made by Yazi Media to show the format. The people and brands shown are not real customers.
Casino UGC ads
Hook, play, win, reaction — filmed over the shoulder with the phone screen visible and a witness reacting to it, the way a real player would show a friend.
- AI actors for every casino UGC ad, cast per market instead of booked and flown in
- Distinct actor, setting and angle per variant, so Meta treats each as new creative
- Localised language, currency and payment method per market
Skincare, wellness & nutra
The same pipeline produces product-in-hand demos, morning-routine hooks and before-and-after angles for nutra, wellness and skincare offers.
SkincareWellnessNutra
See more casino, sportsbook and nutra ad creative in the full showcase on our home page.
How we produce it
How we make an AI UGC video ad
Every reel goes through the same seven-step pipeline, whether it's a first hook or the fortieth variant of a winner.
01
Brief
The offer, geo and platform set the brief: what the viewer needs to believe in 18 seconds.
02
Script
A hook-first script — the first two seconds carry the whole reason to keep watching.
03
AI actors
We cast AI actors suited to the market and offer, generated in-house rather than filmed.
04
Edit & sound
Cuts, captions, pacing and sound matched to how people actually watch Reels and Feed.
05
Localise
Language, currency and the visible payment method are set per market before launch.
06
Test
New variants launch cheap and small; the data, not our opinion, decides what scales.
07
New hooks weekly
A fresh batch of hooks every week, so delivery never stalls on fatigue.
The rules we follow
The rules every AI UGC ad follows
AI actors don't mean fewer rules. Every reel is built inside the same constraints as a filmed one.
Screen visible, reaction real
Play-and-win moments are filmed over the shoulder with the phone screen visible, and a witness reacting to it — not a claim made off-screen.
Genuinely distinct variants
Every variant changes actor, setting and angle, not just the first three seconds, so Meta's system reads it as new creative, not a near-duplicate of a fatigued one.
Localised, not translated
Language, currency and the payment method on screen match the market the ad runs in, not the market it was scripted for.
How it's judged
Judged on deposits and sales, not likes
A UGC video ad that gets comments but no deposits is a loss, however good the engagement looks. We track every reel through Binom to the outcome that pays: first-time deposits for casino and sportsbook offers, completed sales for nutra, wellness and skincare. Creative that doesn't convert gets cut; creative that does gets more budget and more variants, fast.
Creative like this feeds our Meta Growth Department, the retainer-plus-revenue-share desk that runs the media buying. For casino brands, see Facebook ads for online casinos; for operators taking bets, Facebook ads for sportsbooks covers the same funnel.
Transparency
AI-generated creative, clearly labelled
Every demo reel on this page is AI-generated UGC and captioned as such. The actors are not real customers and the brands are not real clients. When we produce AI UGC ads for an offer, the same discipline applies: the format holds attention honestly, not by passing an AI actor off as something it isn't.
Yazi Media is the Facebook ads agency in Cape Town behind every reel on this page. The same in-house team writes the script, casts the AI actors, edits the cut and buys the media — not a UGC ads agency working from a brief over email.
Common questions
Common questions about AI UGC ads
What is an AI UGC video ad?
An AI UGC video ad is a short, vertical video shot in the style of a real person filming themselves, performed by an AI-generated actor instead of a hired presenter. It keeps the hook, story and call-to-action of organic content, so it fits naturally into a Facebook or Instagram Reels feed.
Are the people in your ads real?
No. The actors are AI-generated. Every demo reel on this page is captioned as AI-generated creative, and the people and brands shown are not real customers.
Why does UGC-style video outperform polished ads on Facebook and Instagram?
Cold audiences scroll past anything that reads as a traditional advert. UGC-style video reads as one person talking to another, which holds attention in the first two seconds and earns more distribution on Reels and Feed.
How often do you produce new AI UGC ads?
We script and produce new hooks and variants every week. Each variant changes the actor, setting and angle, so Meta's system treats it as new creative rather than a repeat of one that has already fatigued.
How do you measure whether a UGC video ad is working?
On deposits and sales, not likes or comments. Every reel is tracked through Binom to the outcome that pays: first-time deposits for casino and sportsbook offers, and completed sales for nutra, wellness and skincare.
Can you make AI UGC ads for offers other than casino?
Yes. The same in-house pipeline produces skincare, wellness and nutra creative — product-in-hand demos, morning-routine hooks and before-and-after angles — alongside casino and sportsbook reels.
Contact
Talk to us about AI UGC video ads.
Tell us the offer, the market and the platform. We'll tell you what an AI UGC video ad for it would look like.
Email shaun@yazimedia.com
Or start at the home page.